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Andrea Berryman Childreth

Andrea has been a marketing professional for more than 25 years. She has had the opportunity to work with a variety of industries, including university sports marketing, health care, financial and professional services, construction, retail, hospitality, tourism and nonprofit - all of which have afforded her clients a comprehensive marketing perspective and depth of knowledge.


Andrea's strengths lie in strategic marketing planning, budgeting and execution, with an astute focus on maximizing return on investment for clients. Raised in the Rogue Valley, she has deep community and political ties and prides herself in integrity, dependability and a direct approach with clients.

Andrea has her Master's of Science degree in sports marketing and administration and Bachelor's of Arts in journalism and French from Indiana University.




Laura Lavin

Laura has over 30 years of business management and customer service experience.  Before Spotlight Marketing, she worked with People's Bank in marketing and customer relations.  She also served as a relocation coordinator, managing corporate employee transfers and the sale of bank of owned properties for 10 years for a large California real estate firm. 



Ashley Cates
Creative Director

After moving to Oregon in 2000, Ashley assisted her family in planting a vineyard in Eagle Point. After this, she knew she wanted to obtain the skills, qualifications and experience of the wine and tourism industry to bring back to Southern Oregon, specifically to the Rogue Valley.


In 2010, she graduated with a Bachelor of Science in sociology from University of Oregon and then traveled to the Hunter Wine Valley in Australia where she immersed herself in the wine and tourism region.


In 2012, Ashley studied the culture and industry in the Ribera del Duero Region of Spain, gathering knowledge and experience about traditional wine making, as well as diverse terroir and viticulture comprehension. Following, Ashley and her husband were hired by Constellation to work as cellar hands for Kim Crawford and Drylands Winery in Marlborough, New Zealand.


In 2013, Ashley returned to the Rogue Valley where she is most passionate and has been embedded herself in marketing  the tourism industry for the last six years. Her extensive background in wine has given her an intimate understanding of wine - one of the major tourism pillars of the Rogue Valley. Through this, Ashley has gained invaluable relationships within our community.


In 2015, Ashley was pinned with the International Guild of Sommeliers, and in 2018, she obtained her gold pin certification by the American Hotel & Lodging Educational Institute in collaboration with the Oregon Restaurant & Lodging Association.


Ashley's strengths are in brand communication, direction and execution, as well as digital marketing and public relations.




Kaylee Covington
Administrative Coordinator