OUR TEAM

Andrea Berryman Childreth
President/Owner

Andrea has been a marketing professional for more than 25 years. She has had the opportunity to work with a variety of industries, including university sports marketing, health care, financial and professional services, construction, retail, hospitality, tourism and nonprofit - all of which have afforded her clients a comprehensive marketing perspective and depth of knowledge.

 

Andrea's strengths lie in strategic marketing planning, budgeting and execution, with an astute focus on maximizing return on investment for clients. Raised in the Rogue Valley, she has deep community and political ties and prides herself in integrity, dependability and a direct approach with clients.

Andrea has her Master's of Science degree in sports marketing and administration and Bachelor's of Arts in journalism and French from Indiana University.

Ashley Cates
Creative Director

Ashley has been in the wine and tourism industry for nearly 20 years. Starting with her family's vineyard, Agate Ridge, to studies and work in Australia, Spain and New Zealand, to her most recent venture with Anchor Valley wine, Ashley's experience has a provided a solid foundation as Spotlight Marketing's creative director. She provides unparalleled brand direction, execution, digital marketing and public relations. 

Her extensive background in wine has given her an intimate understanding of wine - one of the major tourism pillars of the Rogue Valley. Through this, Ashley has gained invaluable relationships within our community.

In 2015, Ashley was pinned with the International Guild of Sommeliers, and in 2018, she obtained her gold pin certification by the American Hotel & Lodging Educational Institute in collaboration with the Oregon Restaurant & Lodging Association.

She is a graduate of the University of Oregon.

Laura Lavin
Marketing Consultant

Laura has over 30 years of business management and customer service experience.  Before Spotlight Marketing, she worked with People's Bank in marketing and customer relations.  She also served as a relocation coordinator, managing corporate employee transfers and the sale of bank of owned properties for 10 years for a large California real estate firm. 

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